Monday, November 22, 2010

ZALDASTANI Tip 5: Your Community Drives your Referral Marketing Success

Do you know:  The most cost effective way to attract new customers is Referral Marketing

Tip 5:  With a well established and maintained community surrounding your business, your referral marketing will sore.  Take the time to create and manage your community.  It is not the number of individuals or companies in your community.  It is the number of quality, well-aligned community members and how well you cultivate your community.  Good communities understand your product and service offerings and are your most effect salesforce.  With referral marketing, it is about the quality of the message and the credentials of the community member delivering the message.  Referral Marketing and the building of our communities takes time; but you will find these to be critical to growing a business in today's markets.

Bottom line:  Your Community Drives your Referral Marketing Success


Nicholas Zaldastani

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