Thursday, November 18, 2010

ZALDASTANI Tip 4: Focus on Building Community

Do you know:  The most cost effective way to attract new customers is by surrounding your business with a solid community of Customers, Partners, Investors, and Employees both past and present.

Tip 4:  The success of companies today is driven by the strength of the community that you and your company has established and continues to develop.  The media industry has known this for years.  Disney was a master!  It was Walt Disney who reached out personally every Sunday at 7:30 pm; establishing, promoting, and expanding his community.  Everything at Disney is about the cultivation of its brand with its community.  To build community you need a system brings together your website, call center, sales teams, and media events. 

Bottom line: Focus on Building a Community around your Business


Nicholas Zaldastani

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